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Trend and guides
Friday, May 7, 2021

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Trend and guides
Monday, March 29, 2021

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

Case studies
Thursday, March 25, 2021

How would your mall use 4.247 marketing posts uploaded by your tenants?

The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate

Trend and guides
Monday, March 29, 2021

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Trend and guides
Tuesday, January 12, 2021

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

News and PR
Friday, January 15, 2021

Investment to drive international growth

We have been looking forward to sharing some big news with you: Emplate just received investment from Hypezone, a part of the Heartland A/S organisation.

Case studies
Friday, December 11, 2020

Must read case study for shopping malls – No matter the size of your mall

Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.

Trend and guides
Friday, December 11, 2020

How a leading shopping mall gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

Case studies
Friday, December 11, 2020

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.

Trend and guides
Friday, December 11, 2020

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

Trend and guides
Friday, December 11, 2020

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.

Trend and guides
Friday, December 11, 2020

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

News and PR
Friday, December 11, 2020

We found a Golden Egg – and it will improve your business!

In June a jury of highly competent businesspeople appointed Emplate the winner of a Danish IT-entrepreneur prize, The Golden Egg.

Trend and guides
Friday, December 11, 2020

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

Trend and guides
Friday, December 11, 2020

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Case studies
Friday, December 11, 2020

How a shopping mall increased their facebook marketing effects 8700%

It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.

Case studies
Friday, December 11, 2020

herningCentret one year after launching an app

Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers‍. Customers were seeking the local communication, but had no go to place.

News and PR
Friday, December 11, 2020

Emplate nominated by EY as Entrepreneur of the Year 2017

It’s no secret that we are quite proud to be nominated by Ernst & Young – Entrepreneur of the Year in the start-up category.We are in regional final together with First Agenda and Sculpto. This also mean that we already are though to the national final.

Trend and guides
Friday, December 11, 2020

The journey from printed magazines to apps

Berlingske Business holds together with Copenhagen Business School event on customer loyalty. An event for those who are either interested in or working with customer loyalty.

Trend and guides
Friday, December 11, 2020

Leading researcher to join the board of Emplate

Per Østergaard Jacobsen is author of 10 books and several papers on topics as CRM, Big Data, Customer Loyalty, Loyalty programs and how to manage big data projects.

News and PR
Friday, December 11, 2020

IBM, CBS and Emplate is hosting customer loyalty event

Loyalty seminar in Aarhus and Copenhagen. A look into danish customer clubs, loyalty cards etc. by Per Østergaard Jacobsen and exemplified by IBM and Emplate.

News and PR
Friday, December 11, 2020

Well-known retail profile to join the board of Emplate

Preparing for growth and new forces to join Emplate as Claus Wædeled join the Board.

News and PR
Friday, December 11, 2020

Documentary with Emplate on national Danish television

We work with the principle that we are borrow customers data to create additional value for them. If customers want to use our products they should feel in control and everything should be on their own premises; We always put the customer first.

Friday, December 11, 2020

Talk about big data at CBS Executive School

As a result of our presentation to the PEJ Gruppens annual Retail Conference were we with 5 hours’ notice replaced a key note speaker from Google, were we invited to the CBS Executive Summer School to talk more about how we use data today and how we’ll use it in the future.

News and PR
Friday, December 11, 2020

Emplate invited to replace Google

It was Tuesday morning the clock has just turned 7:30am as the phone ringed at the Emplate office.A key note speaker from Google, who should had talked at PEJ Gruppens annual Retail Conference, had called in sick.

News and PR
Friday, December 11, 2020

More than 600.000 people saw Emplate on national TV

A week ago everyone in Denmark could see how herningCentret uses iBeacons and Emplate software, as the first shopping mall in Denmark in their shopping mall apps.

News and PR
Friday, December 11, 2020

Emplate invited to talk about the future of marketing

Emplate has become partner for the Future of Advertising event, which takes place on October 23rd-25th at Envision HQ in Aarhus. Envision is one the biggest advertising agencies working with some of the biggest retailers in Denmark.

Trend and guides
Tuesday, June 2, 2020

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

Trend and guides
Tuesday, June 2, 2020

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

Case studies
Tuesday, June 2, 2020

How Waves Shopping gained 187.872 physical mall visits

WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.

Case studies
Tuesday, June 2, 2020

Launching a digital transformation in a mall with success

BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.

Case studies
Tuesday, June 2, 2020

How a shopping mall got online results in 30 days

Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.

Case studies
Tuesday, June 2, 2020

A shopping mall went from a slow start online to 24 month of steady growth (INTERVIEW INCLUDED)

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.

Case studies
Tuesday, June 2, 2020

Shopping mall success online in 100 days (VIDEO INCLUDED)

The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:

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