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Uffe Aalborg | 10/23/18 8:51 AM

3 easy ways to get shoppers to download your shopping mall app

One of the most important questions before and after you have launched a shopping mall app is: How do I get customers to download the app? To get cust...

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Uffe Aalborg | 10/23/18 8:36 AM

What shopping malls can learn from JD-Sports app universe

Across all the malls with which we have discussed how to use the marketing budget most effectively, these questions come up when the discussion reache...

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Uffe Aalborg | 10/1/18 4:00 PM

Case study: How a leading shopping mall gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer's skyrocketed....

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Uffe Aalborg | 9/28/18 2:29 PM

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard t...

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Uffe Aalborg | 9/21/18 10:15 AM

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall - if you do it right, if done wrong you can waste a lot of m...

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Nikolaj Dahlgaard | 8/10/18 3:30 PM

3 customer insights essential to shopping mall marketing (Examples incl.)

Digitalisation is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the...

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Uffe Aalborg | 8/10/18 3:17 PM

Why shopping malls will beat e-commerce in 2019 (Examples included)

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years. ...

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Uffe Aalborg | 8/10/18 2:32 PM

3 digital consumer trends that will be crucial to shopping malls (2019)

Digitalization will be even more important in the close future than it is today. Here at Emplate we follow the digital trends closely and we are excit...

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Uffe Aalborg | 8/9/18 4:01 PM

How digitalisation will impact shopping malls marketing spend in 2019

A change in paradigms  Shopping malls have traditionally had a hard time measuring the effects of digital marketing. That's why most of the marketing ...

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