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Built exclusively for shopping centres

Make every visitor feel like your only visitor

Get to know your visitors, why they come, what they spend and how you can bring them back more often.

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The Emplate loyalty loopA six-step loop: 1. First visit, an unknown customer. 2. Known customer: you learn who they are. 3. They spend money in your centre’s shops. 4. You understand customer behaviour. 5. You use data to personalise experiences. 6. They return more often, with a personal reason. Then the loop repeats. In the middle, the customer database fills up: visits recorded, name, email and consent, spending behaviour, visit behaviour, and finally segmenting and personalising the experience. On the next laps, the first visit becomes a repeat visit by a known customer, automated triggers by email, app push, social media and SMS bring them back, and the loyalty programme is where the benefits and personalisation come to life.Customer databaseUnknown visitorVisits recordedName, email, consentSpending behaviourVisit behaviourSegment, personaliseAutomated triggersEmailApp pushSocialSMSFirst visitAn unknown customerKnown customerYou learn who they areSpends moneyIn your centre’s shopsYou understandCustomer behaviourYou use dataTo personalise experiencesReturns more oftenWith a personal reason

TRUSTED BY MARKETING TEAMS, LANDLORDS, ASSET MANAGERS AND PROPERTY MANAGERS

Get to know who your customers really are

Shopping centres can know customers like webshops do

E-commerce players and online marketplaces know exactly who their customers are and what they want, and they use that to make their customers more loyal. Your shopping centre can do the same.

18%

is the share of your centre’s shops and services that each customer ever uses

The place to start: who is interested in what you have to offer?

Know which 18% of your shops matter to whom, and make every customer feel like your only customer.

Find your 18%

Investing in customer relationships delivers ROI

Known customers come back and spend more per visit

Getting to know your customers is always good business. It lets you create better, more personal experiences, and that brings people back.

Try it with your centre’s numbersToday’s average for an unknown customer
Unknown customerAnonymous footfall
Visits a year
10
Spend per visit
€32
New knowledge
Surveys only
Known customerNew insight on every visit
Visits a year
15.8
Spend per visit
€40.32
New knowledge
Every visit
Unknown customer10 visits×€32=€320 a year
Known customer15.8 visits×€40.32=€637 a year
+99%more spend per customer
per year: +€317.
For every 10,000 customers who become known, that is about€3,170,000extra spend in your centre each year.
+58%higher visit frequency
+26%higher spend per visit

Based on real data from 10+ years of work with shopping centres.

Emplate is a partner, not just a provider

Building is easy. Succeeding is the hard part.

Anyone can launch an app, a loyalty programme or a CRM today. Making them work in a shopping centre takes a clear plan, the right tools and people who stay with you. We bring all three.

Step 1

Start with your centre

What do you know about your customers? What do you want to know? What should improve? We turn your answers into a concept that fits your centre.

Book a meeting →

Step 2

Launch on one platform

Loyalty programme, customer data and marketing automation in one place, under your centre’s own brand. We’ll be the partner who helps you get off the ground.

See the platform →

Step 3

Improve together

Real people behind the screen analyse your data, see what works and help you improve every customer experience, visit after visit.

See customer stories →

The Emplate platform

One solution.
Many ways to use it.

Everything starts with knowing your customers. Every part of Emplate feeds the same database, and every part puts your data to work.

Collects

Loyalty Engine

Every visit and purchase becomes knowledge about a real customer.

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Emplate

Customer Relationship

Every visitor, visit and purchase

OWNED by your centre

Understands

Customer Data & CRM

Segments and insights about who visits, and who spends

Explore more →

Acts

Marketing Automation

The right message at the right time, across app, web, email, SMS, WhatsApp and social.

Explore more →

Multiplies

Shop Engagement

Shops and chains add their own content and get feedback.

Explore more →
Learn more

Customer stories

How other shopping centres
succeeded with Emplate

See how shopping centres around the world have used Emplate to take their digital marketing to the next level.

Galerie Vaňkovka shopping centre in BrnoCzech Republic

Vaňkovka · ECE

Czech shopping centre reaches 19,000 loyalty programme downloads in 2 months

19,000Downloads in 2 months
98%Above the download goal
30,000+Reward redemptions
Read case study
Nivy shopping centre in Bratislava at nightSlovakia

Nivy · HB Reavis

How Nivy got 35,000 loyalty members in just 4 weeks

35,000+App downloads
2m+In-app views in 1 month
7%+Of the city downloaded
Read case study

FAQ

Questions shopping centres ask us

Short answers to what centre managers and asset managers usually want to know before they talk to us.

What is Emplate?

Emplate is a customer engagement platform built exclusively for shopping centres. It brings loyalty, customer data, CRM, marketing automation and shop engagement together in one platform, under your centre's own brand.

Who is Emplate for?

Shopping centre owners, asset managers, property managers and centre marketing teams, from single centres to international portfolios and outlet villages.

Can the app carry our centre's own brand?

Yes. Every centre gets its own white-label app and web experience, and your customers see your brand, not ours.

What loyalty mechanics can we use?

Stamp cards, tiers and status, purchase-based rewards such as receipt scanning, gamification, vouchers and coupons, referral and visit-based rewards.

How do our shops take part?

Shops and chains add their own content and offers through Emplate Shop. That content feeds your centre's personalised marketing.

Who owns the customer data?

Your centre does. Every visit and purchase builds a customer database that you control.

How do we measure results?

You see visits, spend and campaign response for known customers. One centre measured 1,642 extra visits from a two-hour campaign, at about €0.08 per visit.

What does Emplate cost?

Pricing is tailored to each centre and its goals. Book a meeting and we'll give you a quote.

Learn about the opportunities
for your shopping centre

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