Must read case study for shopping malls – No matter the size of your mall
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Reward - Happy hour in the Food Hall
September 12, 2022
Nivy created traction and promoted their food hall through their “Happy hour in the food hall” rewards.
- Nivy Centrum
- Bratislava, Slovakia
- 300+ stores
- Launched their app in September, 2021
Nivy wanted to give the Food Hall a communication umbrella and to promote the great opportunities to have dinner at Nivy.
They did this by running a 1 month campaign where they gave out small discounts and extra freebies as rewards when customers bought dinner at the food hall. These rewards could be redeemed after 5pm.
The rewards were a success and they’ve achieved
Throughout the 1 month long campaign, Nivy tested a creative for their app install campaign. Even though they didn’t intend to acquire new users, they ended up with 589 new install at a cost of 1 EUR per install.
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