Must read case study for shopping malls – No matter the size of your mall
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
The loyalty program is one of the core functions of the consumer app. It encompasses points, actions and rewards.
The loyalty program is important as this is the main driver for the gamification of the shopping experience. With it, customers get rewarded for actions like visiting the shopping centre, which makes them excited and keeps them coming back again and again.
The point shop is the tab on the consumer app where customers can get an overview over, what rewards are available and redeem them.
In this article, we’ll take you through some reward examples, to inspire you for your own loyalty program. If you’re interested in learning more about best practices (frequency, selection, pricing, etc.) click here.
Let us have a look the real life reward examples:
Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.