Rosengaardcentret's competition is activating users and enticing them to spend their points.

• Rosengaardcentret
• Odense, Denmark
• 160+ stores
• Launched their app in May 2021

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A reward (20 points) could be redeemed in the app. Every time you redeemed it, your name was added to the competition. A random winner was selected from the poll, at the end of the month, and the more times your name was in the mix, the higher was your winning chances. What's especially clever is that the competition taps into gamification, at a low cost for the shopping center, as they only have to hand out one reward, in contrast to how many people are spending their points on it.

The competition was a success and they achieved:

Over 52.000 points were spent on the competition - but the reward only cost the shopping center 500DKK

With their initiatives, Rosengaardcentret can boast of an impressive amount of downloads 30.000, 10.000 monthly active users and a high profile conversion (83%).