One platform
Platform overviewLoyalty Engine, Customer Data & CRM, Marketing Automation and Shop Engagement in one platform, built exclusively for shopping centres.
Explore the platformReal-life loyalty programmes
Download a live loyalty app and experience it the way millions of customers around the world already have. Every app runs on Emplate, under the centre’s own brand.
With 50,000+ ratings, they are the world’s best-rated loyalty programmes for shopping centres.
Highlighted programmes
Each centre uses the same platform in its own way: games, themes, experiences or points. Download an app and see what your customers could get.
90 stores
Denmark · CopenhagenA shopping centre in Copenhagen. Its app gives members 10 points for every day they visit, one hour of free parking, special offers, gifts, competitions and invitations to exclusive events. Members follow their favourite shops and see their offers and news before everyone else.
200+ tenants
Slovakia · BratislavaA new shopping centre in Bratislava. Nivy uses a gamified app to drive loyalty and power its omnichannel communication through one central customer database.
160+ stores
Denmark · OdenseA major Danish shopping centre. Its app launched in May 2021 to bridge digital and physical retail, combining a thematic loyalty programme with data-driven insights.
70 tenants
USA · MassachusettsAn outdoor shopping centre next to Gillette Stadium. Its app links digital engagement with footfall and puts experiences first, built around Events, Dine and Enjoy.
130+ stores
Italy · MilanA major shopping destination in Rozzano, just south of Milan. Its Fiordaclub app rewards customers with points and exclusive offers.
More live programmes
Every app below runs on Emplate under the centre’s own brand. Download one, or scan the code with your phone.
3 centres
Lithuania · Vilnius, Klaipėda, ŠiauliaiOne app for the Akropolis centres in Vilnius, Klaipėda and Šiauliai. Shoppers scan receipts to collect points in the DŽIAUGSMAS loyalty programme and swap them for prizes, discounts and perks.
90 stores
Austria · VillachA shopping centre in Villach, in the south of Carinthia, a few kilometres from the Slovenian and Italian borders.
100+ stores
Italy · CampaniaAn outlet village in Campania with more than 100 stores plus bars and restaurants. Its app is the Cilento Fashion App.
USA · Cary, North CarolinaA shopping destination in Cary, North Carolina, that opened in 2022.
123 stores
Photo: uktubeirl, CC BY-SA 4.0
Belgium · BrusselsA shopping centre in Woluwe-Saint-Lambert, Brussels, with 123 stores.
250+ stores
Romania · IașiA redeveloped shopping centre in Iași that reopened in April 2025, with more than 250 stores and services.
50+ stores
Photo: LinguineFusilli, CC BY-SA 3.0Denmark · AarhusThe benefits club of Storcenter Nord in Aarhus. Members get five new benefits and discounts every month, earn points and follow their favourite shops.
Loyalty programmes run on
Loyalty EngineAnd many more shopping centres around the world
