StoriesBlogBest practicesConcept - App exclusive event prizes and competitions

Concept - App exclusive event prizes and competitions

June 29, 2022

Patriot Place's app exclusive event prizes and check-in competitions are urging customers to download their app and increases user engagement.

  • Patriot Place
  • Boston, USA
  • 67 stores
  • Launched their app in July, 2021

Adjacent to Gillette Stadium, Patriot Place features more than 1.3 million square feet of shopping, dining, and entertainment. Their app content is centered around the exclusivity customers get by having their "Advantage App".

App exclusive event prize examples
  • Mac Jones Autographed football (join competition in app)
  • Celtics Playoff viewing (+50 points in app by watching)
Check-in competition examples
  • Survival of the fittest May fitness challenge (complete 21 classes in 31 days and log them with QR code)

The concepts are a success and they are achieving

Increased downloads and user activity, through offering customers prizes that can only be accessed by downloading the app.

High user engagement by creating competitions in which customers need to visit the center multiple times in order to win.

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