About Emplate

We’ve been living and breathing shopping destinations for more than a decade

We don’t just sell software to shopping centres. We build partnerships and help every centre turn its data into better shopping destinations – globally.

Why Emplate

Building software is easy. Succeeding is hard.

That’s why you get more than a platform. You get people who know shopping centres, look at your data and help you improve, month after month.

Software

One platform for loyalty, customer data, shop engagement and marketing automation, built only for shopping centres.

Support

Real people who analyse your data and help you improve the experience for your customers and your shops.

Success

Campaigns and strategies that turn your app into a local success, based on what works in centres like yours.

Our history

From a university project to market leader

2014Founded in DenmarkStarted as a project at Aarhus University.
201775% market share in DenmarkThe Danish market was won, and international growth began.
2019Major landlords on boardMajor and international landlords started using Emplate.
2020Growth fundingMillions of euros in growth funding from Heartland A/S.
2024Two continentsPresent in 10+ countries across Europe and North America.
2025Market leader abroadBecame market leader in several other European markets, including Italy.
2026+What comes nextThe future is looking bright, and time will tell.