Must read case study for shopping malls – No matter the size of your mall
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall. By understanding the mall in question you will be able to compare herningCentrets results with your own mall(s) and by that make you able to calculate the potential ROI for your own mall(s).
herningCentret is a Danish mall established 40 years ago. The mall have multiple times been named Best mall in Denmark. The mall was recently sold to the leading mall operator in Denmark.
herningCentret had 4 major corner stones in their plans for the strategy summarized by the following statements:
To achieve these goals herningCentret decided to launch Emplate Consumer App, Emplate Mall Web, Emplate Shop App, Emplate Management System and partly Emplate Retail+ (Running in Beta).
Before implementing Emplate we didn’t have any campaigns from the shops to use on our digital platforms simply because it was too time consuming for our team to gather the content. After implementing Emplate we now have hundreds of campaigns online at any giving time and we only spend a few hours weekly to gather and manage the campaigns on our different channels. I can without a doubt recommend Emplate to other malls and they should feel free to call me to hear more.
Kim Lauritsen
Mall manager at herningCentret
From the beginning it has been an important task for herningCentret to make sure that the tenants participated in the new digital platforms in the mall.
It was important for herningCentret for two main reasons.
For the mall this meant that they wanted to make sure the tenants should deliver campaign material for the app and website through Emplate Shop App every month.
By using the mentioned Emplate products herningCentret is currently benefitting from the following results in regards of driving content to both their App, Website and social media:
With all the content collected every month the main challenge for having a successful shopping mall app was solved. Now herningCentret has sufficient content to create relevant digital experiences for each individual consumer.
herningCentret launched our white label consumer app to connect the right content to the right consumers. They used our datadriven download acquisition guides to build a user base through the communication channels that they already had.
Note: Our data-driven download acquisition guides is an e-book that every new Emplate customer receives to help them use the solution in the best possible way. It consists of 20+ pages of guides for different marketing activities to acquire new downloads.
During the last 12 months herningCenteret has been using Emplate Consumer App. They have achieved the following effects:
Besides launching an herningCentret app with Emplate the mall also wanted to distribute the content to their existing website. They have done that by integrating Emplate Mall Web to the current website in two ways:
After implementing Emplate Mall Web herningCentret’s website evolved from being a place where consumers were checking opening hours and events into a place where products could be found. It of course increased the time consumers were staying on the webside significantly.
You should always feel free to reach out to our customers and ask about their use of our solutions. You can get in contact with them through us or by your own. You should also feel free to reach out to us directly to learn more about our digital toolbox and the possibilities for your mall(s).
Kim Lauritsen, Mall manager at herningCentret
post@herningcentret.dk
+45 2463 2373