Shopping malls - digital - marketing - performance - loyalty programs

All posts

Choose category

Case studies
Trend and guides
News and PR
Trend and guides
Monday, March 29, 2021

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Trend and guides
Monday, March 29, 2021

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

Trend and guides
Tuesday, January 12, 2021

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Trend and guides
Friday, December 11, 2020

How a leading shopping mall gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

Trend and guides
Friday, December 11, 2020

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

Trend and guides
Friday, December 11, 2020

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.

Trend and guides
Friday, December 11, 2020

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

Trend and guides
Friday, December 11, 2020

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

Trend and guides
Friday, December 11, 2020

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Trend and guides
Friday, December 11, 2020

The journey from printed magazines to apps

Berlingske Business holds together with Copenhagen Business School event on customer loyalty. An event for those who are either interested in or working with customer loyalty.

Trend and guides
Friday, December 11, 2020

Leading researcher to join the board of Emplate

Per Østergaard Jacobsen is author of 10 books and several papers on topics as CRM, Big Data, Customer Loyalty, Loyalty programs and how to manage big data projects.

Trend and guides
Tuesday, June 2, 2020

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

Trend and guides
Tuesday, June 2, 2020

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

Back to Blog
Want to learn more?
Book meeting
Platform
Customer Experience ModuleTenant Engagement ModuleMall Admin Module
Ressources
BlogSuccess storiesHow to get started
Company
AboutContact UsPrivacy notice

© Copyright 2020, Emplate ApS. All Rights Reserved.