Shopping malls - digital - marketing - performance - loyalty programs

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Trend and guides

June 16, 2022

The important differences between native and web apps

A look into the over-arching differences between native and web apps.

Trend and guides

June 10, 2022

3 Reasons why native apps are the right choice for shopping centers

Choosing the right type of app for your shopping center can be a challenge. In this article, we take you through 3 key reasons why native apps are the right choice for shopping centers.

Trend and guides

April 27, 2022

The digital revival of in-person shopping

The pandemic brought about challenges for shopping centers. But, as restrictions are getting lifted and consumers are returning, there might just be a window of opportunity for shopping centers to make their mark, digitally.

Trend and guides

October 20, 2021

How to acquire downloads and loyalty sign-ups for mall apps

A look at how to acquire downloads and loyalty sign-ups for mall apps, with special focus on how to get a successful launch and how and what rewards engage mall visitors in loyalty programs.

Trend and guides

September 22, 2021

Creating customer insights with Emplate

Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.

Trend and guides

September 15, 2021

Loyalty programs that makes customers visit again and again…

…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.

Trend and guides

May 17, 2021

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Trend and guides

May 11, 2021

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Trend and guides

March 25, 2021

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

Trend and guides

February 25, 2021

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Trend and guides

January 25, 2021

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

Trend and guides

January 6, 2020

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

Trend and guides

May 9, 2019

How a shopping center gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

Trend and guides

March 21, 2019

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

Trend and guides

February 13, 2019

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Trend and guides

November 16, 2018

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

Trend and guides

November 10, 2018

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

Trend and guides

February 21, 2018

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.

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