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Why your shopping center is not succeeding with customer data - And what to do about it

Shopping centers are well aware of the importance of customer data - but are they focusing on the right types? We have a closer look at customer data and how shopping centers can succeed with it.

Loyalty marketing: The shopping center industry's key to survival

Loyalty marketing is by no means new. And yet, in today's consumer market, it's more relevant than ever. But why is that and how can shopping centers leverage it against the growing competition from E-commerce?

Choosing between custom development and SaaS? Here’s what you need to know

When deciding to get an app, shopping centers often have to choose between whether custom development or SaaS is the best choice. In this blog post, we have a look at the key differences between custom development and SaaS and consider the pros and cons.

The energy crisis is upon us - where does it leave shopping centers?

The energy crisis is upon us and shopping centers are feeling the pressure from anxious consumers. We have a look at the situation and offer our input on how shopping centers might just stay top of consumers' minds in a trying time.

3 different ways shopping centers are succeeding with loyalty apps

3 different ways malls can benefit from a loyalty program

Loyalty programs are often under-utilized by the shopping center industry. We have a closer look at some of the different use cases for loyalty programs, and consider how shopping centers can utilize loyalty programs to achieve amazing results.

3 reasons why malls struggle to influence customer behavior

In an unsteady world, where footfall is declining and ecommerce is growing, the threats for shopping malls seem bigger than ever. In this article, we have a look at some of the issues shopping centers are facing, when it comes to influencing customer behavior.

The important differences between native and web apps

A look into the over-arching differences between native and web apps.

3 Reasons why native apps are the right choice for shopping centers

Choosing the right type of app for your shopping center can be a challenge. In this article, we take you through 3 key reasons why native apps are the right choice for shopping centers.

The digital revival of in-person shopping

The pandemic brought about challenges for shopping centers. But, as restrictions are getting lifted and consumers are returning, there might just be a window of opportunity for shopping centers to make their mark, digitally.

How to acquire downloads and loyalty sign-ups for mall apps

A look at how to acquire downloads and loyalty sign-ups for mall apps, with special focus on how to get a successful launch and how and what rewards engage mall visitors in loyalty programs.

Creating customer insights with Emplate

Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.

Loyalty programs that makes customers visit again and again…

…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

How a shopping center gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.