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StoriesBlogBest practicesConcept - Generous Food Hall

Concept - Generous Food Hall

September 12, 2022

Nivy used their Food Hall to give customers small gifts over 10 days, as part of a Christmas campaign.

  • Nivy Centrum
  • Bratislava, Slovakia
  • 300+ stores
  • Launched their app in September, 2021


As part of a Christmas campaign, Nivy used their food hall to generate attention by giving out small rewards over 10 days. The rewards were free and very popular. The rewards were a smart choice as there are many possibilities of small gifts in a food hall, and it makes customers crave the delicious Christmas food that is available, and the numerous gifts make the customers return for more.

The rewards were items like

Day 1: Tiny honey

Day 2: Chili powder

Day 3: Ginger breads

etc.

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