Nivy used their Food Hall to give customers small gifts over 10 days, as part of a Christmas campaign.
Nivy Centrum
Bratislava, Slovakia
300+ stores
Launched their app in September, 2021
As part of a Christmas campaign, Nivy used their food hall to generate attention by giving out small rewards over 10 days. The rewards were free and very popular. The rewards were a smart choice as there are many possibilities of small gifts in a food hall, and it makes customers crave the delicious Christmas food that is available, and the numerous gifts make the customers return for more.