Shopping malls - digital - marketing - performance - loyalty programs

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September 14, 2021

How Westend Shopping Center succeeded with its digital transformation

A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.

Case studies

September 10, 2021

How to succesfully launch a mall app

The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.

Case studies

July 27, 2021

How malls customize consumer apps

A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.

Case studies

May 31, 2021

Video interview with Mall Manager, Casper B. Andersen

We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.

Case studies

April 29, 2021

How would your mall use 4.247 marketing posts uploaded by your tenants?

The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate

Case studies

October 27, 2020

Must read case study for shopping malls – No matter the size of your mall

Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.

Case studies

September 17, 2020

herningCentret one year after launching an app

Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers‍. Customers were seeking the local communication, but had no go to place.

Case studies

August 16, 2020

How Waves Shopping gained 187.872 physical mall visits

WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.

Case studies

July 13, 2020

How a shopping mall increased their facebook marketing effects 8700%

It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.

Case studies

June 2, 2020

Shopping mall success online in 100 days (VIDEO INCLUDED)

The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:

Case studies

April 20, 2020

A shopping mall went from a slow start online to 24 month of steady growth (INTERVIEW INCLUDED)

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.

Case studies

January 26, 2020

How a shopping mall got online results in 30 days

Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.

Case studies

March 2, 2019

Launching a digital transformation in a mall with success

BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.

Case studies

December 13, 2017

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.

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