Choose category
A look into how Nivy reached their goal when digitalizing their shopping center with their innovative approach.
Emplate got the opportunity to interview the Miklós Gyertyánfy, Director of Asset Management at Westend, to hear about why Westend decided to find a digital solution.
A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.
The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.
A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.
We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.
The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers. Customers were seeking the local communication, but had no go to place.
WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.
It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.
The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:
Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.
Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.
BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.
Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.
