Built exclusively for shopping centres
The book
Do You Have Ghosts In Your Shopping Centre?
A playbook of 110+ pages for shopping centres that want to turn anonymous visitors into known customers.
The Emplate platform
Used by a lot of shopping centres globally
Collects
Every visit and purchase becomes knowledge about a real customer.
Explore more →Understands
Segments and insights about who visits, and why they come back.
Explore more →Acts
The right message at the right time, across app, web, email, SMS, WhatsApp and social.
Explore more →The core
Every part of Emplate feeds the same customer database: every visitor, visit and purchase in one place.
Your centre is the data controller and Emplate is the data processor. The data stays under your centre’s control, even if you stop working with Emplate.
Used by: Loyalty Engine · Customer Data & CRM · Marketing Automation · Shop Engagement
Loyalty Engine
Build any loyalty concept with any mechanism a shopping centre needs, all in one engine. Combine them into the programme that fits your centre, and change the mix whenever you need to.
Reward customers for any action
Differentiate and limit benefits
Change whenever you need to
Gamify the experience
Reach up to
40%
of your catchment area on a marketing channel you own and control
Works with: Customer Data & CRM, Marketing Automation, Shop Engagement
Pick the mechanisms that fit your centre, combine them into one programme and change the mix whenever you need to. Explore some of the building blocks.
Customer Data & CRM
Every sign-up, visit, receipt and interaction builds one profile per customer. Combine profiles into segments in a few clicks, and reach exactly the customers who matter for each campaign, shop and goal.
One profile per customer, updated with every interaction
Segments built from visits, spending and interests
See who is drifting away, and win them back in time
20%
of your customers account for 50% of the total spend in your shopping centre
Works with: Loyalty Engine, Marketing Automation
Built-in reports
01
Program dashboard
Follow your overall loyalty programme performance and growth
02
Shop performance
See how each of your shops benefits from the programme
03
Purchase performance
See and learn how customers are spending money in your centre
04
Profile details
Your CRM overview, customer journeys and accumulated insights
05
Action dashboard
Learn what customers are responding to in your loyalty programme
06
Reward dashboard
Understand what customers love being rewarded with
07
Push dashboard
Follow how well you nudge your customers with push marketing
08
Gamification dashboard
See the engagement created and permissions collected with games
09
Monthly reports
Export your monthly reports and share them with colleagues
Marketing Automation
Data and content are the two missing pieces for shopping centres that want to personalise like the best retailers do. Emplate is the fuel: it delivers both to any channel and any marketing automation tool you use.
Customer data and shop content, ready for every message
Platform agnostic: works with the tools you already use
One journey across app, web, email, SMS and social media
10+
Integrations ready to use, with plenty of use cases to copy or get inspired by
Works with: Loyalty Engine, Customer Data & CRM, Shop Engagement
Shop Engagement
Treat shops differently in different periods. Your team decides what you need from each shop and when, shops and retail chains connect their content themselves, and retail chain HQs see what their marketing contributions delivered.
Set the purpose and contributions per period
Shops and retail chains publish
Retail chain HQs get a report on the results
1,000+
pieces of shop content per month, perfect for personalising the customer experience
Works with: Marketing Automation, Loyalty Engine
