Must read case study for shopping malls – No matter the size of your mall
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Reward - Welcome rewards to new users
July 27, 2022
Rosengaardcentret's enticing welcome reward and simple marketing campaign is a success.
- Rosengaardcentret
- Odense, Denmark
- 160+ stores
- Launched their app in May 2021
Rosengaardcentret's simple but powerful marketing campaign was centered around a "Download a donut/sandwich/ice cream and get an app for free" message. They had 3 different welcome rewards, at 20 points, which could only be redeemed once per customer. The rewards were small treats, appealing to a wide audience.
The welcome reward and campaign was a success and they are achieving
With their initiatives, Rosengaardcentret can boast of an impressive amount of downloads 30.000, 10.000 monthly active users and a high profile conversion (83%).
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