StoriesBlogBest practicesReward - Welcome rewards to new users

Reward - Welcome rewards to new users

July 27, 2022
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Rosengaardcentret's enticing welcome reward and simple marketing campaign is a success.

  • Rosengaardcentret
  • Odense, Denmark
  • 160+ stores
  • Launched their app in May 2021

Rosengaardcentret's simple but powerful marketing campaign was centered around a "Download a donut/sandwich/ice cream and get an app for free" message. They had 3 different welcome rewards, at 20 points, which could only be redeemed once per customer. The rewards were small treats, appealing to a wide audience.

The welcome reward and campaign was a success and they are achieving:

With their initiatives, Rosengaardcentret can boast of an impressive amount of downloads 30.000, 10.000 monthly active users and a high profile conversion (83%).

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