Customer proofA real shopping centre in Europe

Two hours of work. 1,642 extra centre visits.

The goalBring customers into the centre for Mother’s Day, without a big marketing budget.

How they did it

A competition you could only enter in the centre

A €134 Mother’s Day competition, sent to a targeted segment. A visit to the centre delivered the ticket automatically in the app. Set up in two hours.

What they got
  • ≈ 44,000members in the database
  • 12,132targeted by segmentation
  • 4,731saw it in time
  • 1,642visited the centre

1,642 visits, measured

From 44,000 members, segmentation picked 12,132. 4,731 saw it in time, and 1,642 visited the centre.

ROI
€0.08per visit≈ €134 prize ÷ 1,642 visits

€0.08 per visit

Few marketing channels can prove they drive visits this cheaply.

Case studies

Learn how some of the best shopping centres in Europe succeeded with Emplate.

Case study
Vaňkovka – ECE

Czech shopping centre reaches 19,000 loyalty
programme downloads in 2 months

Learn how Vaňkovka executed one of the best loyalty programme launches we have ever seen, reaching 19,000 downloads in just 2 months.

Read case study
Case study
NIVY SHOPPING – HB REAVIS

1 month, 2 million marketing views

Nivy opened its doors in 2021 in the heart of Bratislava, Slovakia. It is home to a bus station, a community hub, a local produce market and more than 300 stores. Nivy is owned and operated by HB Reavis. Nivy set the bar high with one of the most impactful digital launches we have ever seen.

Read case study
Case study
Næstved Storcenter – CBRE

Learn how CBRE and Næstved Storcenter reached their
annual targets in just 4 months

In this case study, we look at Emplate’s client Næstved Storcenter and how it reached its annual performance targets in just 4 months by focusing on creating great customer experiences.

Read case study
Case study
WESTEND – GRANIT POLUS GROUP

Digital transition to improve customer experiences

More than 400 stores, a cinema, a hotel, office spaces and a rooftop garden make Westend one of the biggest malls in Budapest. The Granit Polus Group owns and operates the mall.

Read case study
Case study
ROSENGÅRDCENTRET – ECE

500,000 in-app marketing exposures in three months

Rosengårdcentret has more than 150 stores and is owned and operated by ECE, which has around 200 shopping centres under management. In just three months, they created outstanding results and engaged their customers.

Read case study
Case study
BROEN – TK DEVELOPMENT

Launching a digital transformation

BROEN Shopping is a two-year-old Danish shopping mall with 60 stores, owned by TK Development, which also operates malls in other countries such as Poland. The mall is in Esbjerg, the fifth-largest city in Denmark with a population of 75,000, and has 3 million visits a year.

Read case study
Case study
HERNINGCENTRET – DANSKE SHOPPINGCENTRE

Must-read case study for shopping malls, no matter the size of your mall

HerningCentret is a Danish mall established 40 years ago. It has been named Best Mall in Denmark several times. The mall was recently sold to one of the leading mall operators in Scandinavia, and as part of the acquisition the new owner praised the mall’s digital maturity.

Read case study
Case study
VSCS – DANSKE SHOPPINGCENTRE

How a shopping mall achieved online success in 100 days (video included)

The mall in this case study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with changing consumer behaviour and the growing influence of digital media and online shopping on customer journeys. It achieved significant results in just 100 days.

Read case study
Case study
STORCENTER NORD – SALLING GROUP

A shopping mall went from a slow start online to 24 months of steady growth

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark, it launched the Emplate app in August 2017. After a rough start, it changed track, and the results of a strategic marketing plan started to show. The strategy shifted from a primary focus on downloads to activating users with a targeted loyalty programme.

Read case study
Case study
KOLDING STORCENTER – DANSKE SHOPPINGCENTRE

How a shopping mall got online results in 30 days

Kolding Storcenter is part of Danske Shoppingcentre, a portfolio of 17 Danish malls. The mall was among the first in the portfolio to launch with Emplate and wanted to set an example for the malls that had yet to launch.

Read case study

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Nivy shopping centre at night
Nivy Shopping – HB Reavis

1 month, 2 million marketing views

Nivy opened its doors in 2021 in the heart of Bratislava, Slovakia. It is home to a bus station, a community hub, a local produce market and more than 300 stores. Nivy is owned and operated by HB Reavis.
Nivy set the bar high with one of the most impactful digital launches we have ever seen.

Westend shopping centre entrance
Westend – Granit Polus Group

Digital transition to improve customer experiences

More than 400 stores, a cinema, a hotel, office spaces and a rooftop garden make Westend one of the biggest malls in Budapest. The Granit Polus Group owns and operates the mall.

Rosengårdcentret entrance
Rosengårdcentret – ECE

500,000 in-app marketing exposures in three months

Rosengårdcentret has more than 150 stores and is owned and operated by ECE, which has around 200 shopping centres under management.
In just three months, they created outstanding results and engaged their customers.

Shoppers on an escalator at BROEN Shopping
BROEN – TK Development

Launching a digital transformation

BROEN Shopping is a two-year-old Danish shopping mall with 60 stores, owned by TK Development, which also operates malls in other countries such as Poland. The mall is in Esbjerg, the fifth-largest city in Denmark with a population of 75,000, and has 3 million visits a year.

HerningCentret sign and building
HerningCentret – Danske Shoppingcentre

Must-read case study for shopping malls, no matter the size of your mall

HerningCentret is a Danish mall established 40 years ago. It has been named Best Mall in Denmark several times. The mall was recently sold to one of the leading mall operators in Scandinavia, and as part of the acquisition the new owner praised the mall’s digital maturity.

Vestsjællandscentret at night
VSCS – Danske Shoppingcentre

How a shopping mall achieved online success in 100 days (video included)

The mall in this case study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with changing consumer behaviour and the growing influence of digital media and online shopping on customer journeys. It achieved significant results in just 100 days.

Storcenter Nord entrance
Storcenter Nord – Salling Group

A shopping mall went from a slow start online to 24 months of steady growth

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark, it launched the Emplate app in August 2017. After a rough start, it changed track, and the results of a strategic marketing plan started to show. The strategy shifted from a primary focus on downloads to activating users with a targeted loyalty programme.

Kolding Storcenter entrance
Kolding Storcenter

How a shopping mall got online results in 30 days

Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, which consists of 17 Danish malls. The mall was among the first in the portfolio to launch with Emplate and wanted to set an example for the malls that had yet to launch.