BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.The mall is placed in Esbjerg, the 5th largest city in Denmark with a population of 75.000 citizens, and the mall has 3 million visits annually.
herningCentret is a Danish mall established 40 years ago. The mall have multiple times been named Best mall in Denmark. The mall was recently sold to one of the leading mall operator in Scandinavia and as a part of the acquisition the new owner also did applause the malls digital mature profile.
The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys and they got significant results in just 100 days.
Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show. The strategy went from a primary focus on getting more downloads to activating users with a targeted bonusprogram.
Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.