3 easy ways to get shoppers to download your shopping mall app

One of the most important questions before and after you have launched a shopping mall app is:

How do I get customers to download the app?

To get customers to download and use any app requires hard work.

Take Zalando as an example. They use all their channels to make customers aware of the possibilities in their app.

Example from their google ads

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Article recommendations:

In another article, we looked through 50 Ad accounts from leading shopping malls. Here we found the mistake that most shopping malls make, and we give recommendations on how to advertise to customers that haven’t been to your mall for a while, and those who already follow your Facebook page. Click here to read: The #1 mistake shopping malls make with Facebook Ads

 

Tenant competitions

Your tenants are one of your mall’s greatest resources, and to engage them during the launch or during a time-limited download campaign is an effective tactic.

A good case is the app launch at the Danish mall Ro’s torv.

Here we launched a competition where the tenant that provided the most downloads would get a free luxury dinner for the whole personnel as the first prize.

A few weeks before the launch we invited the tenants for a meeting where we informed them about the new app, and also the competition. Here the tenants also had the possibility to ask questions.

A week before the competition tenants would get a poster and several stickers with QR codes that customers could scan and then download the app. Every time a customer scanned the QR code the tenant would get a point.

This competition resulted in a massive engagement from the tenants, who promoted the app to customers entering the store, posted it on their social media and in newsletters to get as many customers as possible to download the app.

At the end of the release day, the app was among the most downloaded in Denmark.

In-store advertising

Another effective way to make your customers aware of your app is to set up stand posters in your mall. Especially on spots where customers stand still for a time; in the elevator, at the playground, and at the reception as examples.

Customers are already spending time at your mall, and it’s so easy convince them to try your app if they will get points for a loyalty program.

By offering them this possibility you entertain them for a moment, and we see that this creates a good supplement to your other marketing initiatives.

Here’s, an example of a poster explaining the Danish mall Storcenter Nord’s app. The poster tells that the customer will get 10 points for the loyalty program from downloading the app, and another 10 for being in the mall.