New Strategic Partnership to Integrate Loyalty and Gift Card Solutions Across Shopping Centers world-wide

Milan, Italy / Aarhus, Denmark — October 25th — Emplate, the Danish SaaS company recognized as a top-rated loyalty and customer-engagement provider for shopping centers, and PTA Group, a leading provider of phygital solutions for brands, retailers and malls and the European market leader in gift cards—announce a strategic partnership to enhance the customer experience in shopping centers worldwide.

The collaboration integrates digital gift cards with shopping-center loyalty programs, creating new opportunities for retailers landlords and shopping center management companies to drive customer engagement, strengthen brand loyalty, and generate incremental revenue.

A shared vision — a new era for shopping-center campaigns

For more than 30 years, PTA Group has developed innovative, tailor-made marketing solutions for retailers, landlord and management companies of shopping centers, combining new store-concept design with drive-to-store strategies and interactive digital sales devices. With a presence in 650+ shopping centers and 3,000 points of sale across Europe and the Middle East, PTA operates an extensive phygital network.

Emplate brings proven expertise in loyalty programs and digital customer journeys, enabling shopping centers to transform visitor engagement through mobile apps, gamification, and data-driven campaigns. By integrating PTA’s digital gift-card infrastructure with Emplate’s loyalty platform, shopping centers gain a seamless phygital toolset that engages customers across the entire journey—opening a new era for malls’ and tenants’ marketing mix.

Executive statements

“Our mission at Emplate has always been to create jaw-dropping customer experiences. By joining forces with PTA Group, we can now integrate loyalty and gift cards into one seamless journey, unlocking new ways to engage customers and create value for tenants and landlords alike. I’m beyond excited to show all our clients what is currently being made.”

Simon Staack, CEO, Emplate.

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“Gift cards have traditionally been treated as standalone products. Together with Emplate, we are evolving them into strategic campaign drivers for loyalty and retail media. This collaboration strengthens our position as a leader in retail innovation, while helping shoppingcenters worldwide leverage new digital tools for customer engagement,”

Riccardo Negri, COO, PTA Payment Solutions.

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About PTA Group

PTA Group S.r.l. supports brands and shopping centers with a comprehensive phygital ecosystem of services and products designed to enhance customer experience and drive in-store traffic. With expertise across shopping centers, retail brands, and large-scale distribution, PTA develops customized marketing strategies, retail-media networks, and loyalty-enhancing services. Headquartered in Italy with branches in France, Spain, Poland and Portugal, and operating in Germany, Austria, the Netherlands, Belgium, Luxembourg, Sweden, Denmark, and the Middle East, PTA Group is recognized as a European leader in retail innovation.

Contact: Egidio Mauri, Head of Marketing — emauri@ptagroup.it

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