Why your shopping center is not succeeding with customer data - And what to do about it

Shopping centers are well aware of the importance of customer data - but are they focusing on the right types? We have a closer look at customer data and how shopping centers can succeed with it.

Loyalty marketing: The shopping center industry's key to survival

Loyalty marketing is by no means new. And yet, in today's consumer market, it's more relevant than ever. But why is that and how can shopping centers leverage it against the growing competition from E-commerce?

Choosing between custom development and SaaS? Here’s what you need to know

When deciding to get an app, shopping centers often have to choose between whether custom development or SaaS is the best choice. In this blog post, we have a look at the key differences between custom development and SaaS and consider the pros and cons.

The energy crisis is upon us - where does it leave shopping centers?

The energy crisis is upon us and shopping centers are feeling the pressure from anxious consumers. We have a look at the situation and offer our input on how shopping centers might just stay top of consumers' minds in a trying time.

3 different ways shopping centers are succeeding with loyalty apps

3 different ways malls can benefit from a loyalty program

Loyalty programs are often under-utilized by the shopping center industry. We have a closer look at some of the different use cases for loyalty programs, and consider how shopping centers can utilize loyalty programs to achieve amazing results.

Reward - Happy hour in the Food Hall

Nivy created traction and promoted their food hall through their “Happy hour in the food hall” rewards.

Reward - Christmas trees

Nivy created great attention with their Christmas tree reward.

Reward – Valentine’s Reward

Nivy got amazing themed rewards in their loyalty app for Valentine’s Day in exchange for marketing exposure.

Concept - Treasure hunt

When Nivy opened their new mall, they used the app to get visitors to explore the mall on their first visit.

Marketing - “Always on” install campaigns

Nivy is securing steady download growth through marketing, at low maintenance.

Concept - Generous Food Hall

Nivy used their Food Hall to give customers small gifts over 10 days, as part of a Christmas campaign.

Reward - Free gym class

Patriot Place is enticing customers with a reward offering free gym classes for “Advantage App” users.

Reward - Uber Ride voucher

Patriot Place is growing their visitor count by offering an app exclusive Uber discount.

Reward - Frequent flyer

Patriot Place is rewarding customers for frequent visits.

3 reasons why malls struggle to influence customer behavior

In an unsteady world, where footfall is declining and ecommerce is growing, the threats for shopping malls seem bigger than ever. In this article, we have a look at some of the issues shopping centers are facing, when it comes to influencing customer behavior.

Competition - Reward competition

Rosengaardcentret's competition is activating users and enticing them to spend their points.

Reward - Welcome rewards to new users

Rosengaardcentret's enticing welcome reward and simple marketing campaign is a success.

We are welcoming Christian Recalcati as Strategic Advisor at Emplate

With the recent years of growth, our customers are today spread across ten different countries and two different continents. This has led to a change of perspective for us, the co-founders. Our focus and thoughts are no longer local, we need to think internationally to support our customers in the best possible way right now and in the future.

Learn how CBRE and Næstved Storcenter reached their annual targets in just 4 months

In this case study, we have a look at a shopping center who reached their annual goals in just four months by focusing on creating great customer experiences. We have been quite surprised by their performance and hope you will be as well.

Concept - App exclusive event prizes and competitions

Patriot Place's app exclusive event prizes and check-in competitions are urging customers to download their app and increases user engagement.

The important differences between native and web apps

A look into the over-arching differences between native and web apps.

How MPC Properties got 28.000 downloads in 2.5 months by unifying multiple malls in one app

MPC Properties achieved incredible results as they managed to unify several shopping centers from their portfolio into one, powerful voice with their Tvoj Centar loyalty app, positioning their centers on top of the market.

Marketing inspiration for shopping center apps

Examples of how different shopping centers are using marketing to create buzz around their shopping center app.

How to create popular welcome rewards

A guide on how to create popular welcome rewards that your customers will love

How to run a successful loyalty program

A guide into the different aspects you need to consider to run a successful loyalty program

Inspiration for loyalty program rewards

Inspiration for creating different types of rewards for your apps loyalty program

3 Reasons why native apps are the right choice for shopping centers

Choosing the right type of app for your shopping center can be a challenge. In this article, we take you through 3 key reasons why native apps are the right choice for shopping centers.

How Battente managed to activate tenants and reach digital success

When Battente decided to digitalize, they did so with a goal to create a strong relationship between the three stakeholders in the shopping center.

The digital revival of in-person shopping

The pandemic brought about challenges for shopping centers. But, as restrictions are getting lifted and consumers are returning, there might just be a window of opportunity for shopping centers to make their mark, digitally.

Danish Emplate, The Mall Engagement Platform, raises new growth investment

After a year of great progress and increasing demand for customer experiences and digital marketing in shopping centres worldwide, Emplate has raised a second growth investment from family-owned investment company and existing investor, HEARTLAND.

Emplate focal point of Retail SEE article

Emplate is in focus in a recent article posted by RetailSEE revolving around digitalizing shopping centers in 2022.

How Nivy Shopping Center got 35.000 loyalty members in just 4 weeks

A look into how Nivy reached their goal when digitalizing their shopping center with their innovative approach.

Meet Nanna - our communications intern!

Get some insights from the workplace that is Emplate, and read about what it is like to be an intern at the Emplate business/communications department

How to acquire downloads and loyalty sign-ups for mall apps

A look at how to acquire downloads and loyalty sign-ups for mall apps, with special focus on how to get a successful launch and how and what rewards engage mall visitors in loyalty programs.

Emplate in Dutch TV: De Barometer, RTL-Z

Emplate was recently featured in the dutch television programme, De Barometer on the dutch business channel, RTL-Z, as an example of the innovation currently happening in the retail industry.

Interview with Director of Asset Management at Westend - Miklós Gyertyánfy

Emplate got the opportunity to interview the Miklós Gyertyánfy, Director of Asset Management at Westend, to hear about why Westend decided to find a digital solution.

Creating customer insights with Emplate

Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.

Loyalty programs that makes customers visit again and again…

…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.

How Westend Shopping Center succeeded with its digital transformation

A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.

500.000 in-app marketing exposures in three months

The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.

How malls customize consumer apps

A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.

Video interview with Mall Manager, Casper B. Andersen

We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

How would your mall use 4.247 marketing posts uploaded by your tenants?

The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

Investment to drive international growth

We have been looking forward to sharing some big news with you: Emplate just received investment from Hypezone, a part of the Heartland A/S organisation.

Emplate nominated by EY as Entrepreneur of the Year 2017

It’s no secret that we are quite proud to be nominated by Ernst & Young – Entrepreneur of the Year in the start-up category.We are in regional final together with First Agenda and Sculpto. This also mean that we already are though to the national final.

Must read case study for shopping malls – No matter the size of your mall

Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.

herningCentret one year after launching an app

Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers‍. Customers were seeking the local communication, but had no go to place.

How Waves Shopping gained 187.872 physical mall visits

WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.

How a shopping mall increased their facebook marketing effects 8700%

It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.

Shopping center succeeds online in 100 days

The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:

How Storcenter Nord shopping center created a steady growth online

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.

How a shopping mall got online results in 30 days

Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

How a shopping center gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

Launching a digital transformation in a mall with success

BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

We found a Golden Egg – and it will improve your business!

In June a jury of highly competent businesspeople appointed Emplate the winner of a Danish IT-entrepreneur prize, The Golden Egg.

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.

Emplate on danish television

We work with the principle that we are borrow customers data to create additional value for them. If customers want to use our products they should feel in control and everything should be on their own premises; We always put the customer first.