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Explore free resources to help you succeed in your shopping centre marketing

From guides, articles and case studies to shopping center success stories. All gathered here to help you improve the overall experience and performance of your shopping place.

Featured
Case studies
July 27, 2021

How malls customize consumer apps

Read more
Trend and guides
September 22, 2021

Creating customer insights with Emplate

Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.

Trend and guides
September 15, 2021

Loyalty programs that makes customers visit again and again…

…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.

Case studies
September 14, 2021

How Westend Shopping Center succeeded with its digital transformation

A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.

Case studies
September 10, 2021

500.000 in-app marketing exposures in three months

The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.

Case studies
July 27, 2021

How malls customize consumer apps

A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.

Case studies
May 31, 2021

Video interview with Mall Manager, Casper B. Andersen

We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.

Trend and guides
May 17, 2021

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Trend and guides
May 11, 2021

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Case studies
April 29, 2021

How would your mall use 4.247 marketing posts uploaded by your tenants?

The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate

Trend and guides
March 25, 2021

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

Trend and guides
February 25, 2021

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Trend and guides
January 25, 2021

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

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Case studies
Trend and guides
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Shopping malls - digital - marketing - performance - loyalty programs

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Case studies
Trend and guides
News and PR
June 29, 2022

Concept - App exclusive event prizes and competitions

Patriot Place's app exclusive event prizes and check-in competitions are urging customers to download their app and increases user engagement.

Trend and guides
June 16, 2022

The important differences between native and web apps

A look into the over-arching differences between native and web apps.

Case studies
June 13, 2022

How MPC Properties got 28.000 downloads in 2.5 months by unifying multiple malls in one app

MPC Properties achieved incredible results as they managed to unify several shopping centers from their portfolio into one, powerful voice with their Tvoj Centar loyalty app, positioning their centers on top of the market.

June 10, 2022

Marketing inspiration for shopping center apps

Examples of how different shopping centers are using marketing to create buzz around their shopping center app.

June 10, 2022

How to create popular welcome rewards

A guide on how to create popular welcome rewards that your customers will love

June 10, 2022

How to run a successful loyalty program

A guide into the different aspects you need to consider to run a successful loyalty program

June 10, 2022

Inspiration for loyalty program rewards

Inspiration for creating different types of rewards for your apps loyalty program

Trend and guides
June 10, 2022

3 Reasons why native apps are the right choice for shopping centers

Choosing the right type of app for your shopping center can be a challenge. In this article, we take you through 3 key reasons why native apps are the right choice for shopping centers.

Case studies
May 12, 2022

How Battente managed to activate tenants and reach digital success

When Battente decided to digitalize, they did so with a goal to create a strong relationship between the three stakeholders in the shopping center.

Trend and guides
April 27, 2022

The digital revival of in-person shopping

The pandemic brought about challenges for shopping centers. But, as restrictions are getting lifted and consumers are returning, there might just be a window of opportunity for shopping centers to make their mark, digitally.

News and PR
March 23, 2022

Danish Emplate, The Mall Engagement Platform, raises new growth investment

After a year of great progress and increasing demand for customer experiences and digital marketing in shopping centres worldwide, Emplate has raised a second growth investment from family-owned investment company and existing investor, HEARTLAND.

News and PR
February 7, 2022

Emplate focal point of Retail SEE article

Emplate is in focus in a recent article posted by RetailSEE revolving around digitalizing shopping centers in 2022.

Case studies
November 29, 2021

How Nivy Shopping Center got 35.000 loyalty members in just 4 weeks

A look into how Nivy reached their goal when digitalizing their shopping center with their innovative approach.

News and PR
October 25, 2021

Meet Nanna - our communications intern!

Get some insights from the workplace that is Emplate, and read about what it is like to be an intern at the Emplate business/communications department

Trend and guides
October 20, 2021

How to acquire downloads and loyalty sign-ups for mall apps

A look at how to acquire downloads and loyalty sign-ups for mall apps, with special focus on how to get a successful launch and how and what rewards engage mall visitors in loyalty programs.

News and PR
October 19, 2021

Emplate in Dutch TV: De Barometer, RTL-Z

Emplate was recently featured in the dutch television programme, De Barometer on the dutch business channel, RTL-Z, as an example of the innovation currently happening in the retail industry.

Case studies
September 24, 2021

Interview with Director of Asset Management at Westend - Miklós Gyertyánfy

Emplate got the opportunity to interview the Miklós Gyertyánfy, Director of Asset Management at Westend, to hear about why Westend decided to find a digital solution.

Trend and guides
September 22, 2021

Creating customer insights with Emplate

Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.

Trend and guides
September 15, 2021

Loyalty programs that makes customers visit again and again…

…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.

Case studies
September 14, 2021

How Westend Shopping Center succeeded with its digital transformation

A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.

Case studies
September 10, 2021

500.000 in-app marketing exposures in three months

The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.

Case studies
July 27, 2021

How malls customize consumer apps

A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.

Case studies
May 31, 2021

Video interview with Mall Manager, Casper B. Andersen

We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.

Trend and guides
May 17, 2021

Owned VS Paid - Prioritizing your marketing budget

Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.

Trend and guides
May 11, 2021

Engaged tenants are crucial to online success

The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.

Case studies
April 29, 2021

How would your mall use 4.247 marketing posts uploaded by your tenants?

The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate

Trend and guides
March 25, 2021

Five reasons why shopping malls fail to succeed online

Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.

Trend and guides
February 25, 2021

3 customer insights essential to shopping mall marketing

Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.

Trend and guides
January 25, 2021

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.

News and PR
January 15, 2021

Investment to drive international growth

We have been looking forward to sharing some big news with you: Emplate just received investment from Hypezone, a part of the Heartland A/S organisation.

News and PR
October 27, 2020

Emplate nominated by EY as Entrepreneur of the Year 2017

It’s no secret that we are quite proud to be nominated by Ernst & Young – Entrepreneur of the Year in the start-up category.We are in regional final together with First Agenda and Sculpto. This also mean that we already are though to the national final.

Case studies
October 27, 2020

Must read case study for shopping malls – No matter the size of your mall

Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.

Case studies
September 17, 2020

herningCentret one year after launching an app

Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers‍. Customers were seeking the local communication, but had no go to place.

Case studies
August 16, 2020

How Waves Shopping gained 187.872 physical mall visits

WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.

Case studies
July 13, 2020

How a shopping mall increased their facebook marketing effects 8700%

It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.

Case studies
June 2, 2020

Shopping center succeeds online in 100 days

The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:

Case studies
April 20, 2020

How Storcenter Nord shopping center created a steady growth online

Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.

Case studies
January 26, 2020

How a shopping mall got online results in 30 days

Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.

Trend and guides
January 6, 2020

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.

Trend and guides
May 9, 2019

How a shopping center gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.

Trend and guides
March 21, 2019

How shopping malls can increase footfall with relevant online marketing

All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically

Case studies
March 2, 2019

Launching a digital transformation in a mall with success

BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.

Trend and guides
February 13, 2019

How digitalisation will improve shopping malls marketing budget

In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.

Trend and guides
November 16, 2018

Will the growing e-commerce kill shopping malls? We think not.

As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.

Trend and guides
November 10, 2018

How you make a shopping mall loyalty program customers will love to use over and over again

Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.

News and PR
June 26, 2018

We found a Golden Egg – and it will improve your business!

In June a jury of highly competent businesspeople appointed Emplate the winner of a Danish IT-entrepreneur prize, The Golden Egg.

Trend and guides
February 21, 2018

3 digital consumer trends that will be crucial to shopping malls

Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.

Case studies
December 13, 2017

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.

News and PR
February 7, 2017

Emplate on danish television

We work with the principle that we are borrow customers data to create additional value for them. If customers want to use our products they should feel in control and everything should be on their own premises; We always put the customer first.

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