From guides, articles and case studies to shopping center success stories. All gathered here to help you improve the overall experience and performance of your shopping place.
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Battente got amazing results using co-marketing for the opening of their calisthenics area.
Shopping centers are well aware of the importance of customer data - but are they focusing on the right types? We have a closer look at customer data and how shopping centers can succeed with it.
Loyalty marketing is by no means new. And yet, in today's consumer market, it's more relevant than ever. But why is that and how can shopping centers leverage it against the growing competition from E-commerce?
When deciding to get an app, shopping centers often have to choose between whether custom development or SaaS is the best choice. In this blog post, we have a look at the key differences between custom development and SaaS and consider the pros and cons.
The energy crisis is upon us and shopping centers are feeling the pressure from anxious consumers. We have a look at the situation and offer our input on how shopping centers might just stay top of consumers' minds in a trying time.
Loyalty programs are often under-utilized by the shopping center industry. We have a closer look at some of the different use cases for loyalty programs, and consider how shopping centers can utilize loyalty programs to achieve amazing results.
Nivy created traction and promoted their food hall through their “Happy hour in the food hall” rewards.
Nivy got amazing themed rewards in their loyalty app for Valentine’s Day in exchange for marketing exposure.
When Nivy opened their new mall, they used the app to get visitors to explore the mall on their first visit.
Nivy is securing steady download growth through marketing, at low maintenance.
Nivy used their Food Hall to give customers small gifts over 10 days, as part of a Christmas campaign.
Patriot Place is enticing customers with a reward offering free gym classes for “Advantage App” users.
Patriot Place is growing their visitor count by offering an app exclusive Uber discount.
In an unsteady world, where footfall is declining and ecommerce is growing, the threats for shopping malls seem bigger than ever. In this article, we have a look at some of the issues shopping centers are facing, when it comes to influencing customer behavior.
Rosengaardcentret's competition is activating users and enticing them to spend their points.
Rosengaardcentret's enticing welcome reward and simple marketing campaign is a success.
With the recent years of growth, our customers are today spread across ten different countries and two different continents. This has led to a change of perspective for us, the co-founders. Our focus and thoughts are no longer local, we need to think internationally to support our customers in the best possible way right now and in the future.
In this case study, we have a look at a shopping center who reached their annual goals in just four months by focusing on creating great customer experiences. We have been quite surprised by their performance and hope you will be as well.
Patriot Place's app exclusive event prizes and check-in competitions are urging customers to download their app and increases user engagement.
A look into the over-arching differences between native and web apps.
MPC Properties achieved incredible results as they managed to unify several shopping centers from their portfolio into one, powerful voice with their Tvoj Centar loyalty app, positioning their centers on top of the market.
Examples of how different shopping centers are using marketing to create buzz around their shopping center app.
A guide on how to create popular welcome rewards that your customers will love
A guide into the different aspects you need to consider to run a successful loyalty program
Inspiration for creating different types of rewards for your apps loyalty program
Choosing the right type of app for your shopping center can be a challenge. In this article, we take you through 3 key reasons why native apps are the right choice for shopping centers.
When Battente decided to digitalize, they did so with a goal to create a strong relationship between the three stakeholders in the shopping center.
The pandemic brought about challenges for shopping centers. But, as restrictions are getting lifted and consumers are returning, there might just be a window of opportunity for shopping centers to make their mark, digitally.
After a year of great progress and increasing demand for customer experiences and digital marketing in shopping centres worldwide, Emplate has raised a second growth investment from family-owned investment company and existing investor, HEARTLAND.
Emplate is in focus in a recent article posted by RetailSEE revolving around digitalizing shopping centers in 2022.
A look into how Nivy reached their goal when digitalizing their shopping center with their innovative approach.
Get some insights from the workplace that is Emplate, and read about what it is like to be an intern at the Emplate business/communications department
A look at how to acquire downloads and loyalty sign-ups for mall apps, with special focus on how to get a successful launch and how and what rewards engage mall visitors in loyalty programs.
Emplate was recently featured in the dutch television programme, De Barometer on the dutch business channel, RTL-Z, as an example of the innovation currently happening in the retail industry.
Emplate got the opportunity to interview the Miklós Gyertyánfy, Director of Asset Management at Westend, to hear about why Westend decided to find a digital solution.
Who wouldn’t love an in-dept understanding of customers, their behaviors, their preferences, and their needs? With Emplate - The Mall Engagement Platform it’s possible to gather customer insights and much more.
…But how to? Customers love loyalty programs and specifically loyalty programs that brings value. But with loyalty programs all around, customers are selective about what’s valuable to them.
A look into how Westend Shopping Center has succeeded in having a shopping center app with features customized to cater to the shopping center's wants and needs in order to create the very best shopping experiences for the shopping center's visitors and propel Westend into the digital era.
The Danish shopping center Rosengårdcentret, which is part of ECE, had a record breaking launch of their app. In this case study, we dive into the implementation process and how Rosengårdcentret managed to get such impressive results.
A mall’s identity is based on all the different people who work there, the shop that resides within it and the customers who visit. We will have a look at how different mall's have customized their home tab to fit them and their needs just right.
We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution. Here's what he said.
Digital marketing is a jungle, and while it can feel like you are always throwing money at ads, just hoping to strike gold, it doesn’t have to be that way; by looking at how you can balance paid and owned media you can ensure that your marketing efforts generate serious results and ultimately increase the overall customer lifetime value.
The ability to engage tenants is essential when managing the marketing efforts of a mall or shopping centre. In order to drive customers to the stores, you need to promote the best news, offers and campaigns preferably from each and every retailer under your roof. This process is oftentimes troublesome and time consuming, and planning for mall-wide campaigns or seasonal sales or only make it worse.
The mall was recently bought by Danske Shopping Centre and one of things that the new owners highlighted as one of the herningCentrets strength was their digital profil. Therefore it is interesting to have a look at their journey implementing Emplate
Digitalizing your mall marketing is not an easy task. It takes a lot of effort and maintenance along the way. But when done right, amazing results will show. Emplate aims to create amazing costumers experience and smoothen the digital transition - so it's as easy, quick and successful as possible. From experience, we know most of the common mistakes that are usually causes digitalization to fail.
Digitalization is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the digital trends. In this post we will investigate the important role of customer insights in shopping mall marketing.
Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequences, resulting in shops and even entire shopping malls closing down all over the world.
We have been looking forward to sharing some big news with you: Emplate just received investment from Hypezone, a part of the Heartland A/S organisation.
It’s no secret that we are quite proud to be nominated by Ernst & Young – Entrepreneur of the Year in the start-up category.We are in regional final together with First Agenda and Sculpto. This also mean that we already are though to the national final.
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Challenges was clear: Their existing mix of channels weren’t relevant enough to the younger segments. The mall lacked digital presence on mobile. They had no insights on repeating customers. Customers were seeking the local communication, but had no go to place.
WAVES Shopping is owned by DADES, one of the biggest property owners in Denmark, who owns a portfolio of 12 shopping malls all over Denmark. Newsec operates DADES’ Shopping Malls.
It is no news for shopping malls that they need to be present online to create to traffic to their brick-and-mortar retail stores in the mall. Learn here how other malls are succeeding.
The mall in this case-study, Vestsjællandscentret, had specific objectives when choosing a solution to keep up with the changing trends in consumer behaviour and the increasing influence that digital media and online shopping plays in customer journeys. These were the objectives:
Storcenter Nord is owned by Salling Group, one of the biggest retailers in Scandinavia. As one of the first malls in Denmark they launched Emplate app in august 2017 and after a rough start they changed track and the results of a strategic marketing plan started to show.
Kolding Storcenter is part of a portfolio, Danske Shoppingcentre, that consists of 17 Danish malls. The mall was among the first of the portofolio’s malls to launch with Emplate and wanted to set an example for the other malls that had yet to launch.
Facebook advertising is a cheap and easy way to reach the customers of your shopping mall – if you do it right, if done wrong you can waste a lot of money.
When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer’s skyrocketed. Their insights were limited to knowing how many customers had entered the mall in a certain period.
All customers are individuals, and that’s how they want to be perceived – unique. When it comes to marketing, customers like offers that are relevant for them specifically
BROEN Shopping is a 2 years old Danish shopping mall with 60 stores owned by TK Development who also operate malls in e.g. Poland.
In fact from 1. Jan 2018 to 1. Aug 2018 the average app user have visited the shopping malls 10 times. A number significantly higher than those concluded in surveys conducted before the the malls invested in the Emplate loyalty program.
As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years.
Customers love loyalty programs that bring value to their shopping experience – it’s that simple.However, as customers have tried numerous loyalty programs they’ve become selective and demand more value than ever before.
In June a jury of highly competent businesspeople appointed Emplate the winner of a Danish IT-entrepreneur prize, The Golden Egg.
Digitalization will be even more important in the close future than it is today.Here at Emplate we follow the digital trends closely and we are excited about the digital future for shopping malls.
Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard to overcome. Learn more here.