The easiest way to
engage your customers
build an email list
reach your customers
extend customer journeys
improve marketing ROI
boost digital experience
Engage and entertain your customers,
collect data, and generate new leads like
never before with gamification.
Grow faster
with games
Use games to turn anonymous visitors into marketing permissions. Collect contact and demographic data to reach and engage your customers more directly and effectively.
actively engaging with our games move
from 35 to 44 years of age.
Engage your customers
like never before
Engage customers with games, build your database and collect essential customer data.
Active app users are:
your shopping place
on top of mind...
your shopping center
first when they shop...
most of their money
at your shopping place...
...Than non-users.
How does it work?
Create and
promote games
Use our CMS to create and launch games. Publish games on your website or inside your app.
Use your existing marketing channels (e. g. social media) to promote games.
Engage customers with
games across app and web
That’s right! With Emplate Starter you get a mobile-based application. This is where customers will be able to play games on daily basis and use the app to claim rewards they won by visiting your shopping center.
built solely for shopping centers.
Watch customer
database grow.
It's not just fun and games. As customers play, you'll be building your customer database, collecting vital data to optimize and personalize your marketing across other channels. Monitor your results, export to other systems or analyze to fuel data-driven decisions.
and other marketing activities
Fast & Easy
implementation
Proven solution
across +50 malls
Multi-language
support
Everything that a simple and
reliable app should include.
Build or grow your database of customers you can reach. Database can be exported to newsletter, CRM or similar.
Build customer database and engage your customers with games & competitions on your website and app.
Your own, fully customizable iOS and Android mobile application. Use the app to promote news, offers and events.
Engage your customers with push notifications to make them more engaged and (re)visit the shopping center.
Understand what content engages your customers, so you can do more of the things that work.
Mail-support is included in case you face any issues or have questions to the platform.
Mail-support to app-users is included if they face problems with the app.
Trusted by industry leaders
FAQ
How do I get marketing permissions from my customers?
Customers that want to win the prize you’re offering in your games will have to download and register in the mobile application that comes with this plan. During the onboarding process you’ll get the chance to get important information about your customers (like gender, age, email etc.) as well as asking for the permission to reach customers with marketing messages across other channels.
This way, games serve as an effective acquisition driver for building a database of loyal customers that you can reach repeatedly.
How do we keep customers active?
Do this by offering them unique and memorable experiences inside of your app. The most effective engagement driver is setting up games that customers can play inside your app. By offering attractive rewards in your app and allowing customers to play e.g. once per day, you’ll incentivize customers to continue using your app.
How soon can we launch and what does it take?
We’ll need a couple of assets for building your app – like logos, visual identity and a name for your app, but if you’re after a speedy implementation, you can have your custom shopping center app up and running in less than a month.
How much maintenance can we expect and what budgets are needed to succeed?
This depends entirely on your goals. Planning 6-12 games a year and regularly promoting them in your existing marketing efforts will give you the foundation for a successful app.
Add more content to your app to increase customer engagement and plan continuous acquisition campaigns to attract more customers to your app.
Book a call with one of our experts to get a better understanding of how many resources you’ll need to invest to get your desired outcome.
How do we manage data and content in the app?
You will be able to access the CMS (Content Management System) to manage and monitor everything app-related. Here you’ll easily create games, rewards and content and can use the analytics to follow results and evaluate your efforts.
Our product is built for marketeers, so no coding- or advanced technical skills is needed and you can easily export data to use enrich your campaigns on other channels.
Our Content- and Data API’s integrate with several CRMs and BI-solutions, so you can easily connect your new app to an existing digital infrastructure.
When is it a good idea to add an app to our omnichannel mix?
Once you have your website up and running, you post consistently across social channels, and run a performing newsletter, we suggest it is time to scale your marketing by adding a loyalty app into the mix.
Loyalty marketing can help you with the intricacies of mass marketing. By allowing you to understand a much larger portion of the customer journey and offering you a platform for direct, and personalized communication with your customers.
Use your marketing budget smart. Don’t pour it all into impressions and clicks. Start building a loyalty member database with first-party demographic, contact, visit, and purchase data.
