Nivy Centrum is a brand new shopping centre, located in Bratislava, Slovakia.
300+ different stores.
Launched app on opening day.
Nivy's goal with the app is to bring something extra to their customers through loyalty, with focus on gamification (their tiered loyalty program plays an important role). The app plays an essential part in a larger database across all their channels, which they use in their omnichannel approach to their communication.
The 4 shopping centers that are part of Tvoj Centar are located in Belgrade, Serbia.
4 shopping centers
Launched mid November
MPC properties launched Tvoj Centar - the shopping center app which encompasses 4 Belgrade based shopping centers in their portfolio. Their goal with the app is to have a strong unified voice and position their shopping centers first of mind and on top of the market.
Rosengaardcentret is a large Danish shopping center, located in Odense, Denmark.
160+ stores.
Launched app in May 2021.
Rosengaardcentret's goal with the app is to secure the mall a place with the future consumers, by combining the digital with the physical. They focus on a varied loyalty program, as well as large campaigns in the app - tying together the content and visuals in the app, thematically. They utilize the data and insights about the customers that are available through the app to continually optimize their communication.
Storcenter Nord is a city-based shopping mall, located in Aarhus, Denmark.
Approx. 55 stores.
Launched app in 2017.
Storcenter Nord's goal with their app is to continually increase the number of users of the app by maintaining and activating users, use the knowledge they get from the app in their marketing strategy across their platforms and engage tenants in their digital activities. Storcenter Nord's app "Klub Nord" focuses heavily on loyalty with their "Reward of the Month" taking center stage.
Patriot Place is an open-air shopping center, located in Foxborough, Massachusetts.
67 stores.
Launched app in July, 2021.
Patriot Place's goal with the app is to merge people's digital presence with physical footfall, by the use of loyalty. Built around Gillette Stadium, Patriot Place is as much tied to entertainment and experiences as it is to shopping. This is evident in how Patriot Place focuses on highlighting “Events”, “Dine” and “Enjoy” on the home tab of their app.
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