One platform
Platform overviewLoyalty Engine, Customer Data & CRM, Marketing Automation and Shop Engagement in one platform, built exclusively for shopping centres.
Explore the platformOne platform
Platform overviewLoyalty Engine, Customer Data & CRM, Marketing Automation and Shop Engagement in one platform, built exclusively for shopping centres.
Explore the platformLoyalty Engine · Part of the Emplate platform
Reward the actions your centre needs, when it needs them. Every point, visit and reward feeds Customer Data & CRM, powers Marketing Automation and brings your shops in through Shop Engagement. One platform, built exclusively for shopping centres.
Proven spend impact
Emplate supports both set-ups: one loyalty programme shared by several centres, or one programme per centre. Here is what each delivered, measured in the centres' own data.
One use case, one platform
A centre opened a new first floor with a cinema and a small food court, and the footfall counters showed customers weren't finding it. This is how one loyalty action solved it, with the rest of the platform doing its part.
1 · Loyalty Engine
The centre created one action: 5 loyalty points for visiting the new food court.
2 · Marketing Automation
A location-based message reached members in the centre's app as they arrived at the centre.
3 · Customer Data & CRM
The loyalty data showed which members went up, and it matched what the footfall counters saw.
Next · Shop Engagement
The food court's restaurants can add their own offers and stamp cards to the same members.
Result: 10.2% more traffic in the food court the following month. The message was the only thing the centre did differently, and it took ten minutes to set up.
Drive visits and spend
Reward the visit, the shop, the event or the purchase you want more of, and change the actions whenever your centre's needs change.
Spend
Members earn points on their purchases, and you reward purchases in the hours or areas you choose.
Works with
Customer Data & CRMSpend
Shops offer double points for a period to bring in traffic and bigger baskets, without the centre paying for it.
Works with
Shop EngagementSpend
Members reach higher tiers as they spend more in your centre, and each tier unlocks better benefits that keep them coming back.
Visits
Give points for visiting a new wing, floor or food court, and send the offer when members arrive at the centre.
Visits
Give members points, gifts or meet-and-greets at your events, so every event also grows the programme.
A centre in Southern Europe grew strongly after launch, partly because events gave members special benefits.
Visits
Black Friday, Christmas, Mother's Day and Valentine's Day get their own rewards and competitions.
A Mother's Day competition for members brought 1,642 centre visits at about €0.08 per visit.
Grow and lift members
Make it worthwhile to sign up from day one, let members bring friends and family, and make the visit better the more loyal a customer is.
Members
A small reward the moment a member completes their profile: a coffee, a croissant or an ice cream. Offer several, and the rest disappear once one is chosen.
A centre in Scandinavia got 30,000 downloads in its first year, and 86% created a profile.
Works with
Customer Data & CRMMembers
Members invite friends and family, and both get points. When your centre has no database yet, it's the cheapest sign-up you can buy.
Tiers
Like a frequent flyer programme: the higher the tier, the better the visit. Points work as a status score, and the top tier is earned over time, not in a weekend.
Free parking that grows with the tier
Free access to paid toilets
Members-only evenings that get better the higher the tier
Early bird shopping on big sale days
Early access to new shop openings
Free gift wrapping at Christmas
Free cloakroom or bag drop
Reserved parking close to the entrance
A surprise on the member's birthday
Keep it engaging
Give members a new reason to open the programme every month, and let them spend points to take part, so your programme gets cheaper to run over time.
Games
Luck games like a wheel of fortune or a scratchcard, and skill games like football or basketball. Shops donate prizes and get visibility back.
A wheel of fortune, played once a day, has been spun 347,947 times in one centre. That's about 200 times a day.
Points
Members spend points to enter prize draws and games. You hand out one prize, however many take part.
Members spent more than 52,000 points on one competition. The prize cost the centre about €67.
Works with
Customer Data & CRMRewards
A small, limited reward announced in advance creates more attention than a big prize.
20 Christmas trees worth €9 each made customers wait more than an hour.
Works with
Marketing AutomationSmart services · Integrations in place
Connect the services customers already use in your centre, from parking to cinema. Each one runs on an integration we already have in place, and makes the programme more useful between visits and during them.
Ticketless parking, and parking benefits for your most loyal members.
Help customers find shops, offers and services in the centre.
The centre’s gift card in the programme, ready for the phone’s wallet.
Show what’s on and bring customers to the cinema in the centre.
Connect screens and prize machines in the centre, like a daily wheel of fortune.
Many more services can be integrated into your programme.
