One platform
Platform overviewLoyalty Engine, Customer Data & CRM, Marketing Automation and Shop Engagement in one platform, built exclusively for shopping centres.
Explore the platformOne platform
Platform overviewLoyalty Engine, Customer Data & CRM, Marketing Automation and Shop Engagement in one platform, built exclusively for shopping centres.
Explore the platformShop Engagement · Part of the Emplate platform
Shops and retail chain HQs log in to their own Emplate system to connect news, offers and announcements to your programme, and follow how they perform. Your team decides what you need from each shop and when.
Emplate ShopSports shopSConnect to the programme
Your performance
YourMembers see
Your choice
There is no right or wrong here. Some centres run their whole programme without Shop Engagement, and the loyalty programme, customer data and automation work just as well. Others let shops add content and offers, so the programme has more to give and the shops get more back.
On your own
Your team runs the programme
ProgrammeWorks fully: loyalty, customer data and automation, with the content your team creates.
Together with your shops
Your shops add to it
ProgrammeAdds more: more for members to discover, and visibility, traffic and sales back to the shops.
The value
When shops take part, everyone gains: members get more reasons to open the programme, shops get customers through the door, and your team gets help keeping it fresh.
Content
Shops and retail chains connect their own news, offers and announcements, so your team no longer has to chase, copy and paste.
Rewards
Coupons, rewards, game prizes and stamp cards from your shops give members more reasons to earn points and come back.
Traffic
Every contribution sends members to a specific shop: to collect a coupon, use a reward or earn double points.
Proof
Shops get statistics on their content, and retail chain HQs are reported back what their marketing contributions delivered.
Shop content also feeds your other channels: it's the content in the Emplate Content API that makes personal messages possible.
Plan each shop's role
Your team sets each shop's involvement and the kind of contribution you need. Change it with the seasons or for a centre campaign, so every shop plays the part that fits right now.
None
The shop takes no active part right now. That's fine, and it can change whenever it suits the shop and your centre.
Medium
For example news and new products to its followers, or a coupon for a centre campaign.
High
For example a reward for all members, a prize for a game, double points or a stamp card, with more exposure in return.
Which shops take part, and how much: none, medium or high
Which kind of contribution you need from each shop
When it changes, for example by season or for a centre campaign
Who publishes: shops in Emplate Shop, retail chain HQs in Emplate Retail
Where shop content shows up: in the programme, and in your other channels through the Emplate Content API
Shop Engagement is an option, not a requirement. Your centre can also run the whole programme without shop contributions.
Six ways to contribute
Six ways shops and retail chain HQs can take part. Each one gives your members something, and gives the shop something back.
Content
The shop gets visibility with its followers, and statistics.
Works with
Marketing AutomationCoupon
The shop gets a spot on the front page, and customers who come to collect it.
Reward
The shop gets exposure to all members of the programme.
Game prize
The shop gets a share in the programme's biggest moments.
Works with
Loyalty EngineDouble points
The shop gets traffic and bigger baskets.
Works with
Loyalty EngineStamp card
The shop gets a number of sales before it has to give the customer anything.
Works with
Loyalty EngineBuilt for everyone involved
Your centre, your shops and retail chain HQs each have their own Emplate system, all connected to the same programme. Each has its own login.
Your centre
Your team sets each shop's involvement and contribution type, manages the content shops add and follows how each shop benefits from the programme.
Shops
Shops connect news, offers and announcements on the web or in the iOS and Android apps, follow how they perform, and invite their staff by email.
Retail chains
Retail chain HQs connect news, offers and announcements themselves, and get reported back what their marketing contributions delivered.
No. There is no right or wrong here. Some centres run their whole programme without it, and others let their shops add content and offers.
Six things: content such as news and new products, a coupon, a reward, a prize for a game, double points for a period, or a stamp card.
It depends on what it puts in: visibility with followers and statistics, a spot on the front page, exposure to all members, a share in the programme's biggest moments, traffic and bigger baskets, or a number of sales before it has to give anything.
Yes. Your team sets each shop's involvement, none, medium or high, and the type of contribution you need. It can change by season or for a centre campaign.
Shops use Emplate Shop on the web or in the iOS and Android apps, and invite their staff by email. Retail chain HQs use Emplate Retail. Each has its own login, separate from your centre's Emplate CMS.
A goal we have set together with centres is that 60–70% of shops have access to publish at launch, and 45–55% post content every month after six months. These are goals, not results: adjust them to your centre and your relationship with the shops today.
Yes. Retail chain HQs are reported back what their marketing contributions delivered, and shops get statistics on their content.
Yes. The Emplate Content API sends shop offers, rewards, coupons, events and news to any system ready to receive content, such as your marketing automation tool.
No. Emplate is one platform, and everything starts with the loyalty programme. Shop Engagement adds what your shops bring to it.
