Must read case study for shopping malls – No matter the size of your mall
Before we jump into the data and effects from herningCentret who have been using Emplate for years you should understand the background of the mall.
Marketing - “Always on” install campaigns
September 12, 2022
Nivy is securing steady download growth at low maintenance.
- Nivy Centrum
- Bratislava, Slovakia
- 300+ stores
- Launched their app in September, 2021
The majority of Nivy’s app acquisition campaigns are digital install campaigns on Google and Facebook, aiming to get as many downloads as possible within the budget. Part of the budget is spent on “Always on” app install campaigns, that are not changed over time, meaning they are rather generic. This ensures steady growth and the algorithms have time to learn and optimize the campaigns, meaning lower cost per install over time.
(Note: Like Nivy, it is always advised to supply "Always on" campaigns with more event-specific app install campaigns that are not as generic)
The install campaigns are a success and Nivy is achieving:
In 6 months in 2021, they got 9.000 app installs with an average cost per install of €1,1
In 6 months in 2022, they got 5.984 app installs witn an averageper install of €1,03
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