Digitalization of shopping centers has become a rather complex topic. With hundreds of new technologies and prop-tech solutions emerging, the decision-makers are facing new challenges. In this guide we gathered our experience from working with dozens of malls to provide clarity on the broad spectrum of digital options that shopping centers nowadays have.
Why?
• Changes are happening on multiple frontiers
• New technologies emerge
• Customer behavior becomes difficult to predict
• What works for one shopping center might not work for yours
• With so much data can come more work
At Emplate, we strive to help you with adapting to these challenges, pick the right technologies for you, help you understand your customers and grow customer loyalty, provide you with individualistic approach and help you succeed, knowing that your shopping place has special needs, and help you orient yourself in the sea of data that surrounds you.
That is why we wrote a guide. As any guide, it doesn't include all you need to know as a Shopping Centre Manager.
But it is a good place to start.
