How we are working

We work with the principle that we are borrow customers data to create additional value for them. If customers want to use our products they should feel in control and everything should be on their own premises; We always put the customer first.

This is how we think everyone in retail should work with customer loyalty.

Our approach to use data was also reflected in Danish national TV broadcast Temalørdag, where we participated as an example of how data can be used to create value for the customer.

Together with us is also the Danish researcher Per Østergaard Jacobsen and the famous brand expert Martin Lindstrom commenting and our work together with how COOP is working with data to increase loyalty.

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