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Marketing trends, how to guides and our latest learnings.
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Kristian Lyhne | 10/1/18 4:00 PM

CASE STUDY: How a leading shopping mall gathers customer insights

When Storcenter Nord, a Danish city-based shopping mall with 55 shops, started working with Emplate, their knowledge about the customer's skyrocketed....

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Simon Staack | 9/28/18 2:29 PM

How tenants of a shopping mall got 34.237 customer visits from a loyalty program

Today most shopping malls plan to implement a loyalty program to increase customers visit frequency. However, they all face a challenge that is hard t...

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Nikolaj Dahlgaard | 9/21/18 10:15 AM

The #1 mistake shopping malls make with Facebook Ads and how to do it right.

Facebook advertising is a cheap and easy way to reach the customers of your shopping mall - if you do it right, if done wrong you can waste a lot of m...

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Nikolaj Dahlgaard | 8/10/18 3:30 PM

3 customer insights essential to shopping mall marketing (Examples incl.)

Digitalisation is happening. Customers are spending more time online than ever, and for some reasons shopping malls are challenged following along the...

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Simon Staack | 8/10/18 3:17 PM

Why shopping malls will beat e-commerce in 2019 (Examples included)

  As Amazon keeps growing and new e-commerce shops opens every day, market experts have claimed that shopping malls will disappear in the coming years...

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Simon Staack | 8/10/18 2:32 PM

3 digital consumer trends that will be crucial to shopping malls (2019)

Digitalization will be even more important in the close future than it is today. Here at Emplate we follow the digital trends closely and we are excit...

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Simon Staack | 8/9/18 4:01 PM

How digitalisation will improve shopping malls marketing budget in 2019

  A change in paradigms  Shopping malls have traditionally had a hard time measuring the effects of digital marketing. That's why most of the marketin...

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Jens Fibæk-Jensen | 6/26/18 10:51 AM

We found a Golden Egg - and it will improve your business!

Big news for us! In June a jury of highly competent businesspeople appointed Emplate the winner of a Danish IT-entrepreneur prize, The Golden Egg. Now...

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Simon Staack | 5/21/18 3:00 PM

Some of the biggest challenges for shopping malls

Many shopping malls of today are challenged by fluctuating visitor count and a decrease in tenant turnover. These challenges come with grave consequen...

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