The loyalty program is one of the core functions of the consumer app. It encompasses points, actions and rewards.

The loyalty program is important as this is the main driver for the gamification of the shopping experience. With it, customers get rewarded for actions like visiting the shopping centre, which makes them excited and keeps them coming back again and again.

The point shop is the tab on the consumer app where customers can get an overview over, what rewards are available and redeem them.

In this article, we’ll take you through some reward examples, to inspire you for your own loyalty program. If you’re interested in learning more about best practices (frequency, selection, pricing, etc.) click here.

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Let us have a look the real life reward examples:

Discount

Buy 1 get 2

Ticket to experience

Shopping center merchandise

Small snack

Food

Beverage

Half price or % off

Gift card

Join competition